Note: Statista Consumer Insights (formerly Global Consumer Survey) will change the access management on 5 August 2025. Please open the access page and sign in with your SWITCH edu-ID. Your eduID must be linked with your HSG account. Access to Statista Consumer Insights is licensed exclusively for members of the University of St.Gallen.
After signing in, you can open the drop down menue 'Insights' and select 'Consumer Insights'.
Statista Consumer Insights researches consumer behaviour and media use worldwide, covering both online and offline activities. The study is directed towards advertisers, planners, and product managers. They receive support to improve their understanding of clients’ consumer behaviour and their interactions with brands. Statista Consumer Insights offers comprehensive data of a worldwide survey of more than 120,000 consumers in 28 countries on 50 industries and more than 1,400 brands.