"Little Green Bags" video series by the University of St.Gallen

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What is luxury?

All too easily we dismiss luxury as bling-bling for the rich - and ignore what lies behind it. Tradition, craftsmanship and culture are part of it, as are thousands of jobs. The 14th film in the HSG's animated video series "Little Green Bags" explores the question: "What is luxury?"

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Financial Literacy. What do we know about money?

What about our understanding of finance? And what does it mean to handle money sensibly? The 13th film in the HSG's animated video series "Little Green Bags" gets to the bottom of the term "financial literacy".

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Multi-rational competence - take off the blinkers!

How do organisations succeed in constructively combining different logics of action? And what distinguishes managers who know how to orchestrate the diversity of ideas?

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Was ist echte unternehmerische Nachhaltigkeit?

Und wie können Unternehmen durch ihr sorgfältiges Wirtschaften gesellschaftliche Probleme lösen?Mit diesen Fragen beschäftigt sich der elfte Film der HSG-Animationsvideoserie «Little Green Bags».

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Little Green Bags – Behind the scenes

The animated film series "Little Green Bags" makes complex scientific topics vivid. How do scientific concepts become images? Who makes them dance? And how do the authors, all HSG lecturers, put the spoken texts on paper? A look behind the scenes with academic director Thomas Beschorner, three text authors and the film producers in Zurich. (in German)

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Leadership with energy and focus

Some companies are innovative and dynamic, others are sluggish and passive. Some are highly successful, others struggle to survive. Why is that? The key element for good performance is good leadership. Companies need inspiring personalities, not just administrators.

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The intergenerational contract

Work longer and have children: So that the intergenerational contract continues to function. What endangers our "intergenerational contract"? And what can we do to ensure that the burden-sharing between young and old remains fair?

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"Value Creation, Common Good and Me"

How do organisations contribute to the common good? "Public Value" is the topic of the eighth film in the HSG video series "Little Green Bags". The film shows what constitutes public good and how it can be measured.

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Business models and the internet of things

The "Internet of Things" unites the physical with the digital world and thus offers the opportunity for new business models. How does the "Internet of Things" influence business models? And how should companies, entrepreneurs and customers deal with it?

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Real marketing: selling instead of showcasing

Sensory overload, interchangeable products and an unprecedented variety of brands and channels - the world of marketing has become complicated. The sixth video in the Little Green Bags series shows how real marketing leads customers to buy.

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The good digital life

Computers, mobile phones and tablets open doors to the digital world. How do we make use of this freedom without falling into technostress? This is what the fifth film in the animated video series "Little Green Bags" shows.

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Business model innovations

The fourth film in the series shows how innovations are created through creative imitation of successful business models. This happens in four steps: Initiation, idea generation, integration and implementation. The video reveals which success factors are decisive in this process.

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The energy transition

In the third video of our series "Little Green Bags" we look at the energy transition.

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The 10 myths of entrepreneurship

In the second video of our "Little Green Bags" series, we dispel the ten myths about entrepreneurship - and show how you can make it to your own start-up even without money, a business plan or a business idea.

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What is Corporate Social Responsibility (CSR)?

The animated video from the series "Little Green Bags" tries to answer this question in an expert and at the same time entertaining way.

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Little Green Bags

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What is luxury?

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Financial Literacy. What do we know about money?

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Multi-rational competence - take off the blinkers!

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Was ist echte unternehmerische Nachhaltigkeit?

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Little Green Bags – Behind the scenes

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Leadership with energy and focus

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The intergenerational contract

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"Value Creation, Common Good and Me"

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Business models and the internet of things

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Real marketing: selling instead of showcasing

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The good digital life

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Business model innovations

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The energy transition

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The 10 myths of entrepreneurship

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What is Corporate Social Responsibility (CSR)?

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