Application projects & practice partners
The Master in Marketing Management promotes collaboration with practice partners as a central component of the program. The program is the only master's program of the University of St. Gallen that offers practical projects over three semesters, supervised by a company partner and a lecturer.
In the MiMM application projects, students and practice partners from NGOs, start-ups to large international corporations - accompanied by experienced lecturers - work on real tasks over three semesters. Each semester, milestones are defined, scientific methods are applied and the results are presented to the management of the project partner. We follow a concept with continuous feedback loops, so that there is a continuous learning process. At the end of the three semesters, we have our traditional AWP final dinner, where practice partners, lecturers and students can celebrate the joint successes together.
Throughout the practical projects, we strive for the greatest possible freedom of development for the students, which is why we make sure to select very different and current issues and practical partners. Below you will find some of the current practical projects of the last semesters.
