By choosing MiMM, you are choosing excellent academic training, the opportunity to work with exciting marketing professionals, and to learn to make an essential contribution to both the economy and society.
The program focuses on our proven Three-Track concept modeled after the marketing functions of the future (customer focus, emerging management issues & marketing functions). With an extensive and academically well-founded education in consumer behavior, market research and marketing management, you learn how to run a company in a customer-oriented manner and satisfy customer requirements to ensure that companies can stand their ground to succeed in global competition. Within the scope of application projects 1 - 3 (compulsory courses), students carry out a practical project in close cooperation with companies for three semesters and are supervised by a lecturer. With its sustainability focus in teaching, the MiMM is one of the sustainability study programs at the University of St.Gallen.