Your Career

We strengthen you for the future. As a MiMM graduate, you are broadly qualified and equipped for attractive professional tasks ranging from strategy consulting to management responsibility in international corporations as well as the option of an academic career.

Preparation for attractive professional fields

Solidly acquired knowledge and newly combinable skills (analytical and conceptual skills, instrumental knowledge) as well as a practiced basic attitude (market orientation and responsible action in practice) are an indispensable necessity for long-term success in an ever more rapidly changing working world.

Future developments for marketing and management job descriptions include:

  • Increasing importance of digital competencies
  • Analytical competencies (e.g., advanced analytics)
  • "Content" competencies (e.g., "storytelling")
  • Ability to think and work in a solution-oriented way
  • Engagement in transformation processes (in collaboration with other departments, bringing in the "customer lens")
  • Marketing strategy support - developing concepts and positioning for (business model) innovations
  • Business assessment of innovative marketing approaches and evaluation of their contribution to business success.

We prepare you for attractive tasks and professional fields, such as:

  • Management and specialist tasks with direct market relevance (e.g. product management, marketing, market research, customer relationship management, service quality management)
  • Communication professions (e.g. media spokesperson, journalist, manager, public relations, advertiser, e-communicator)
  • Tasks in public administration (e.g. in location marketing, design and management of customer-oriented administrative processes)
  • Specialized tasks in the in-depth sectors
  • Business start-up
  • Research and teaching at universities and universities of applied sciences.

Further impressions about the MiMM you will find on our Youtube-channel. The HSG-Career Service offers help in questions related to your career aspirations. 

Our MiMM-Alumni and -Almumnae:

Applied Research Projects and Practice Partners

eastApplied Research Projects and Practice Partners