Dennis Herhausen

AI-Driven Marketing

Strategic Marketing Management

Customer Journeys and Customer Experience

Digitale Transformation

Multichannel Management

Change Management

• Full Professor of Marketing, University of St. Gallen
• Director of the Institute of Marketing and Customer Insight, University of St. Gallen
• Head of the Marketing Department, Vrije Universiteit Amsterdam
• Professor of Marketing, Chair of Digital Marketing and Analytics, Vrije Universiteit Amsterdam
• Associate Professor, KEDGE Business School
• Visiting Professor, St. Gallen Institute of Management in Asia
• Assistant Professor, University of St. Gallen
• Project Leader, University of St. Gallen
• Visiting Researcher, Cardiff University
• Research Assistant / PhD-Student, University of St Gallen
• International Marketing and Sales, Katjes Fassin GmbH
• Trainee and Consultant, BECK UND CONSORTEN

Selected cooperation partners
Arbonia-Forster-Holding AG, AXA Winterthur AG, Bayer CropScience, BMW Group AG, Bühler Holding AG, Canon Inc., Deutsche Entwicklungsgesellschaft, DVJ Insight, Ernst & Young AG, Essent, General Electric (GE), GFK Gesellschaft für Konsumforschung, Graubündner Kantonalbank, Hans Grohe, Henkel GmbH, Julius Bär, Metrohm AG, Lucardi, Schweizer Börse (SIX Swiss Exchange AG), Schweizerischer Fitness und Gesundheitscenter Verband, Sonova AG (Phonak), SUISA (Society of Music Authors and Publishers in Switzerland), Swiss Eyewear Group, Swiss Post International Management AG, Swisscom IT Services Finance AG, Zurich Financial Services.

• Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
• GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
• Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
• Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
• Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
• SRF Research Grant (Strategic Management Society)
• GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"
• SNF Research Grant (University of St. Gallen)