HSG Research Insight #3 | Methods of Science

This episode of HSG Research Insight looks at the complex process of how researchers generate new knowledge, focusing on a specific study of consumer perceptions of AI in products. The discussion highlights the scientific methods used, the importance of empirical evidence, and the challenges researchers face in ensuring their findings are valid and reliable. Guests Emanuel de Bellis and Karim Bschir bring critical perspectives from their expertise in behavioural science and philosophy of science, respectively, to explore the nuances of knowledge production. They consider the importance of justifying knowledge claims and the role of critical discourse within the scientific community. The episode also examines the potential pitfalls of scientific inquiry, including bias and the complexity of human behaviour, and asks listeners to consider how these factors affect the reliability of research findings.

Prof. Dr. Emanuel de Bellis is an Associate Professor of empirical research methods at HSG and Dr. Karim Bschir is a philosopher of science and managing director of the HSG's ethics committee.

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