Campus Conversation #96 with Jing Wu

Jing Wu’s path doesn’t follow the usual script. She started in food science in Shanghai and is now a PhD candidate at the University of St.Gallen, working where nutrition meets data and technology. At the center of it all is her idea of a digital food coach, an app that uses shopping data to turn everyday purchases into personalized nutrition advice.

In this episode, she shares what it really takes to switch fields, what kept her going along the way, and why curiosity matters more than having a perfect plan. The discussion is about building something out of research, the tension between academic depth and real-world impact, and how she is trying to turn an idea into a product that could actually change how people eat.

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