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Events - 22.03.2023 - 16:00 

Un-Dress 2023: "Take a look at the future of fashion"

Sustainable fashion without compromise – that's the message of the student initiative Un-Dress. Since 2011, the HSG student association oikos has been organizing an annual fashion award show that brings designers and fashion experts together and further raises awareness of sustainability.

"Take a look into the future of fashion" is this year's motto of one of the largest sustainable fashion events in Switzerland. This year the Un-Dress Fashion Award Show will take place in the Olma Messen St.Gallen, Hall 2.1, on Wednesday, March 29, 2023. 17 sustainable brands will present their fashion on the catwalk and will be in the running for the Un-Dress Fashion Award – a prize that includes a two-week pop-up store in the PKZ on Bahnhofstrasse in Zurich and includes a feature in FACES magazine.

Sustainable mode convinces

Both before and after the show, visitors can once again buy sustainable clothing and accessories on site in the "Pop Up Store". This also applies to the latest collection from the catwalk. All garments in the event have been declared sustainable by industry standards. Un-Dress wants to send a clear signal that sustainable fashion does not have to be a compromise between trend and responsibility, but can combine both aspects. During the event, guests, fashion consumers, fashion enthusiasts and industry representatives can exchange ideas with designers, obtain information and ask questions. The event thus creates new dialogue about how the fashion industry should evolve in the future. More and more transparency is demanded from fashion wearers with regard to sustainability criteria. At the Un-Dress Fashion Show, fashion designers can share their personal stories, their values and beliefs in front of a large audience.

Student initiative prevails

The Un-Dress project team is organizing the gala evening for the twelfth time. It is part of the student non-profit organization oikos at the University of St.Gallen. Oikos is committed to a sustainable economy that takes into account social, economic and ecological issues. With Un-Dress, the dialogue about sustainability in the fashion industry is to be promoted through various events. These events include not only "The Un-Dress Fashion Award Show", but also, for example, "The Un-Dress Clothing Swap" and "The Un-Dress Speaker Event".

You can find more information on the various student engagements at Un-Dress at: www.un-dress.ch

Image: Un-Dress

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