Appointment: Dennis Herhausen

Prof. Dr. Dennis Herhausen studied Business Administration at the University of Wuppertal as well as at Universidade Nova and Universidade Técnica de Lisboa, graduating in 2006 with a Dipl. oec. (MBA). After several years of professional experience, he earned his doctorate in 2011 at the Institute of Marketing at the University of St.Gallen (HSG) with the dissertation «Understanding Proactive Customer Orientation – Construct Development and Managerial Implications», receiving a Dr. oec. HSG in Business Administration & Management; in 2018, he completed his habilitation at the School of Management at the University of St.Gallen.

From 2012 to 2018, Prof. Dr. Dennis Herhausen was Assistant Professor at the Institute of Marketing at the University of St.Gallen; since 2019, he has also held the title of Privatdozent for Marketing at the University of St.Gallen. From 2019 to 2021, he was Associate Professor and Head of the Digital Marketing Research Group at KEDGE Business School in France, followed by an appointment as Associate Professor (with ius promovendi) at Vrije Universiteit Amsterdam from 2021 to 2025. Most recently, he served as Professor of Marketing, Chair of Digital Marketing and Analytics, and Head of the Marketing Department at Vrije Universiteit Amsterdam.

Research into marketing management in digital contexts

As a researcher, Prof. Dr. Dennis Herhausen works on marketing management in digital and data-driven contexts, with a focus on customer journeys and experience, digital communication and innovation, as well as AI-driven and analytical marketing management. He regularly publishes in leading international, FT50-listed journals, and several of his contributions have received awards. His research spans a broad methodological range, encompassing field studies, experiments, structured and unstructured data, text and image analysis, and machine learning methods.

He also serves as Associate Editor of the «Journal of the Academy of Marketing Science», the «Journal of Retailing», and the «Journal of Interactive Marketing», as well as an Editorial Board Member at the «Journal of Marketing». In 2026, he was additionally appointed Special Issue Editor for «AI-Driven Marketing: Agents, Interfaces, and Ecosystems» at the «Journal of the Academy of Marketing Science». His current projects focus on the role of agentic AI and its implications for trust, persuasion, and innovation adoption across various application areas.

Extensive teaching experience at all levels

Prof. Dr. Dennis Herhausen teaches at the Bachelor, Master, Executive, and PhD levels on topics within his research field of marketing management. His teaching centers on a participant-oriented, problem-based approach featuring real business cases, evidence-based methods, and varied learning formats. Through his long-standing role as a research sparring partner for companies, as well as his work as a consultant and speaker in executive education, he ensures that his teaching maintains a direct connection to marketing practice and prepares students optimally for their professional careers.