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Events - 11.03.2025 - 12:00 

Learning from the best at START Summit 2025: HSG strengthens startup power on the Munich-St.Gallen-Zurich axis Alpine

How does a good idea become a successful company? The University of St.Gallen focuses on practical support and networks. It brings together talented founders with top investors along the "Munich-St.Gallen-Zurich Alpine Axis". START Summit on 20 and 21 March 2025 is the showcase for this dynamic – with personalities such as ex-Google CEO Eric Schmidt and Silicon Valley investor Matt Cohler. HSG students are bringing 1000 founders, 1000 investors and 2000 young talents from all over the world to St.Gallen to discuss "Europe's next wave".

START Summit has established itself as a meeting place for the startup scene for almost 30 years. Europe's leading conference for entrepreneurship and technology, brings together HSG students, young and experienced founders from Europe, Silicon Valley, Latin America and Africa in St.Gallen. In March 2025, for example, the following topics will take centre stage:

  • Does Switzerland have the potential to become Europe's Silicon Valley?
  • Quantum computing and AI: What does the use of mean these technologies for companies, innovation and society in Europe?
  • FinTech: What is the future of the financial sector and Switzerland's role as a centre of innovation?

The five stages in the St.Galler Kantonalbank hall at the Olma are filled with numerous personalities. The 120 speakers include, for example: 

  • Lea von Bidder, founder of Ava and Expeerly
  • Matt Cohler, platform expert and co-investor in Benchmark from Uber, Instagram
  • Jeanette zu Fürstenberg, MD General Catalyst and founding partner of La Famiglia VC
  • Mathias Imbach and Patrick Taylor, founders of the Swiss fintech bank Sygnum
  • Carsten Koerl, founder of listed company bwin & Sportradar
  • Eric Schmidt, former CEO & Chairman of Google
  • Thomas Wolf, AI expert and co-founder of Hugging Face

Investor heavyweights, pitching stage and hackathon: START Summit as a driver of innovation

When it comes to early-stage startups, START Summit is a must-attend event – and international investors agree. With players such as Sequoia Capital, Index Ventures and Accel, the conference not only attracts capital, but also ambitious talent. One highlight is the pitching stage, where young founders present their business ideas. The programme is complemented by lectures, workshops and panel discussions. Another format that demands innovation at top speed is START Hack. At the 36-hour hackathon, over 600 students from universities such as ETH, Harvard, Stanford and TU Munich develop solutions for real problems from partners from the realm of working life. The best teams present their ideas to an audience of 7,000 visitors. The winning team can look forward to 10,000 CHF in prize money.

“The Munich-St.Gallen-Zurich axis offers ideal conditions for technology-driven startups. The expertise of HSG, TU Munich and ETH Zurich creates a unique environment to prepare young companies specifically for their market entry.”
Prof. Dr. Dietmar Grichnik, HSG Vice-President and Professor of Entrepreneurship

HSG as a startup incubator: from the founding idea to the successful company

The University of St.Gallen has established itself as one of the driving forces in the European startup scene – and is also playing a central role at START Summit 2025. With its new funding programme, HSG Entrepreneurship, it supports students and researchers on the path from the initial business idea to founding and expansion. "Our mission is to drive innovation, solve social challenges in an entrepreneurial way and promote new talent," says HSG Vice-President and Professor of Entrepreneurship Dietmar Grichnik. According to Grichnik, the Munich-St.Gallen-Zurich axis offers ideal conditions for technology-driven startups: "The expertise of HSG, TU Munich and ETH Zurich creates a unique environment to prepare young companies specifically for their market entry.”

“We accompany founders from the initial idea to market entry – and support them in creating innovations and growing sustainably.”
Dr. Maria Luisa Fuchs, Head of Service Centre for Entrepreneurship and Innovation at HSG

HSG selects the Founder of the Year – award ceremony at START Summit

Entrepreneurship has a long tradition at the University of St.Gallen – numerous successful founders have taken their first steps here. In line with the motto "Empowering talents, inspiring leaders", many (former) HSG students are dedicated people with an entrepreneurial spirit who have learnt to put knowledge into practice. At START Summit 2025, President Manuel Ammann and Vice-President Dietmar Grichnik will recognize an entrepreneur with the title HSG Founder of the Year. The award comes with an endowment of 10,000 CHF.

Dr. Werner Jackstädt Foundation will present the award on the main stage on 20 March at 3 p.m. The winner will not only receive recognition but will also be on stage for an academic exchange with the startup community. In addition to the current winner, last year's winners Pascal Bieri (Planted) and Melanie Gabriel (Yokoy) will also be there. Both are part of the "HSG Spin-Off Community", which now comprises over 180 startups – from AI learning assistants to sustainable packaging solutions. The HSG stand will also provide an insight into the University's incubation and acceleration programme. "We accompany founders from the initial idea to market entry – and support them in creating innovations and growing sustainably," explains Maria Luisa Fuchs, who the heads the programme together with Bernd Schneider at the Service Centre for Entrepreneurship and Innovation, HSG.

Startup boost in St.Gallen: Regional innovation promoters pull together

St.Gallen is positioning itself as a hotspot for founders – and at START Summit 2025, the region will show what it has to offer. In the "St.Gallen Area" at START Summit, HSG and seven other innovation promoters will present their programmes for startups, from financing options to individual mentoring. In addition to the University of also St.Gallen, the location promotion organisations of the City and Canton of St.Gallen, the Eastern Switzerland University of Applied Sciences and Arts OST, Switzerland Innovation Park East and private investors such as b2venture will be there. 

A central element of this funding is the HSG START Accelerator, a programme that supports national and international startups in their growth. Developed by HSG, START Global and Switzerland Innovation Park East, the programme aims to establish itself as Europe's leading accelerator. After an initial test run in 2024, the first regular participants will start in 2025.


Program of «START Summit 2025»

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