By choosing MiMM, you are choosing excellent academic training, the opportunity to work with exciting marketing professionals, and to learn to make an essential contribution to both the economy and society.
The MiMM is based on a three-track concept (Customer – Corporate Management – Function). In addition to three compulsory courses in the areas of Customer (Consumer Behaviour & Methods), Corporate Management (Marketing Management), and Function (Functional Marketing), a foundational course in the form of a bootcamp, including a first study trip, precedes the program (Fundamentals of Marketing Management). The MiMM Bootcamp takes place in calendar week 37, prior to the official start of the semester.
As part of the Applied Projects 1–3 (compulsory courses), students carry out a practical project over three semesters in close collaboration with companies and are supervised by a faculty member. The compulsory elective area offers a selection of current courses that complement the three tracks. These courses focus on industries, functions, and specific marketing challenges and are continuously updated.
With its strong emphasis on sustainability in teaching, the MiMM is part of the University of St. Gallen’s sustainability-focused study programs.
Programme Manager MiMM
Executive Director MiMM
Academic Director MiMM
Academic Director MiMM
Academic Director MiMM
For any questions about the MiMM, please write to us at mimm@unisg.ch. If you have any questions regarding the admission requirements, please contact admissions@unisg.ch. There you can be helped in detail on your personal career.
