Background - 17.10.2023 - 16:00
Iwan Baan's extraordinary photo prints from 2022 show the architecture of the Fördererbau in the best light. They will now hang at the HSG in autumn 2023, inviting visitors to discover and view them in the passageway between the library building and the refectory. The main building, which is used in everyday student life and is sometimes only noticed in passing, will be given a new aesthetic dimension through the exhibition. As an extraordinary experience, the photo gallery sharpens and opens the eye for the total work of art consisting of architecture, furniture design, building art and clothing, and shows the people at the HSG that studying should be characterised by holistic, networked thinking.
"Let's call it a new beginning, a moment of pause, a moment in which everything can return or be renewed. A collection in which past, present and future harmonise with each other. A look back to enter a new century." This quote by the St.Gallen fashion designer Albert Kriemler about time being suspended and at the same time encompassing everything connects the HSG and Akris in their anniversary year. The manifold connections of the fashion house Akris Prêt-à-Porter (100 years) and the University of St.Gallen (125 years) are inspiring for both sides. As is well known, the founding of the School of Management was prompted by a need in the emerging textile industry.
In recent years, Akris and the HSG have grown closer together. For example, the buildings on the HSG campus have repeatedly been used as a stage for the presentation of Akris collections. With his Gesamtkunstwerk "Tête", the 27-year-old architect Walter Förderer achieved a visionary feat in the early 1960s. He not only placed high-calibre works of art in the building, but also designed the entire furnishings, which traced the outer form of the building.
The renowned architectural photographer Iwan Baan masterfully stages and merges the historical exposed concrete building with the furniture and clothing patterns of the equally young Albert Kriemler (*1960). His nine exhibited photographs sensitively arrange some of Albert Kriemler's vintage models, created between 1979 and 1992, in the Förderer Building. The dresses and mannequins blend just as harmoniously into the historic building as the works of art by Pierre Soulages, Alberto Giacometti, Jean Arp or Antoni Tàpies discreetly placed in the background. The pictures on display at the HSG also open the Akris anniversary book on the first 23 pages: Akris – A Century in Fashion: selbstverständlich. (Lars Müller Publishers, 2022).
Images: Iwan Baan
Image of yesterday’s vernissage: Karin Bauer / photomedics.ch