Campus - 11.04.2012 - 00:00 

Awareness with style

On 8 May 2013, students will be running the first Eco Fashion Day on the HSG campus. The event will be organised with workshops, an exhibition, prof styling and a fashion show by oikos St.Gallen and the Marketing Club.


8 May 2013. In the global fashion and luxury goods industry, fierce competition and a lack of transparency have contributed towards a situation whereby not only costs have been cut, but social and ecological standards have been lowered. Growth prospects for sustainably produced fashion appear promising: in 2010, 18 per cent of consumers were aware of eco fashion; since 2006, this figure has actually trebled.

Workshops about eco fashion
The 2013 Eco Fashion Day will be devoted to the topic of “Awareness with style”. The guests of the Eco Fashion Day will be speakers from the advertising and fashion industries. They will talk about how clothing can be produced sustainably along the entire value-creation chain. The Swiss branding agency MetaDesign will provide an insight into the branding of sustainable fashion. In workshops, visitors to the Eco Fashion Day will learn more about the impact of organic seals of approval and about producers’ and customers’ responsibility.

Catwalk in the Pfalzkeller
From 8.15 to 9.15 p.m., students will show ecological labels on the catwalk. Djoa Strassburg, Miss Earth Switzerland 2013, will moderate the fashion show. Up-and-coming designers such as avant bart, deepmellow, Einstoffen and Elfe will exhibit their collections. Globus St.Gallen will subsequently sell the clothes for one month.

Picture: Photocase / Allzweckjack

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