Do you aspire positively to impact the world as a future leader? Are teamwork and sustainability important values to you? Are you planning to build a network during your studies? Do you want to gain valuable practical experience at the same time? Are you striving for global perspectives and international connections? Then the Major in Business Administration is the right choice for you.
The Major in Business Administration offers you an internationally recognised, practice-oriented foundational education. The core curriculum covers all essential aspects of business administration and provides a basic introduction to Computer Science. Additionally, the Major in Business Administration is characterised by a holistic approach, considering various aspects of economic activity. Entrepreneurial actions are also placed in a broader context through mandatory economics courses, while legal subjects highlight the legal framework conditions.
The Business Administration programme at the University of St. Gallen offers a comprehensive and practice-oriented education. It is structured around the following core areas:
Foundations of Business Administration: A thorough introduction to key areas of business such as Marketing, Strategic Management, Corporate Finance, and Accounting, Controlling, and Auditing.
Methodological Skills: Training in empirical social research and statistics to enable well-founded decision-making based on scientific methods.
Economic and Legal Knowledge: In-depth understanding of micro- and macroeconomics as well as business and tax law to comprehend entrepreneurial decisions in a broader economic and legal context.
Technology and Operations: Introduction to Computer Science for business studies and operations management to address technological and operational challenges in companies.
A key highlight is the Capstone Project in the fifth semester, where students apply the knowledge they acquired e in a practical project.
learn more about the curriculum
We are looking for students who
✓ have goals and visions;
✓ are ready to face today’s challenges and actively contribute to change;
✓ not only achieve great things themselves but also shine as team players;
✓ see new technologies as fun and an opportunity and know how to use them;
✓ consider personal growth just as important as good grades;
✓ think globally and build international networks;
✓ approach problems with a positive attitude and embrace innovative solutions;
The Bachelor's degree in Business Administration (BBA) at the University of St. Gallen (HSG) provides an excellent foundation for a successful career in a wide range of industries. HSG graduates are in high demand worldwide and have access to a broad spectrum of career opportunities – from management positions in multinational corporations to consulting roles and entrepreneurship. Thanks to its practical focus and international orientation, the BBA degree also opens up exciting prospects in finance, marketing, controlling, and corporate management.
