Behaviour & Methods), corporate management (Marketing Management) and function (Marketing Functions) are preceded by a course of fundamentals (Introduction to Marketing Management) with an integrative study [...] in Marketing Management was able to achieve the 15th place globally. In the German-speaking region, the 2nd rank could be achieved. In Switzerland, the MiMM at the HSG is the best-ranked marketing master's [...] "Fundamentals of Marketing Management" (4 ECTS) and combines an integrative learning experience with multiple course formats. Bootcamp (3 days) Welcome and introduction: Faculty, Marketing Club, MiMM-Community
viewpoint of customers and the market and adopt other entrepreneurial perspectives. are familiar with all current market research methods and can apply them in a market setting. conduct well-founded a [...] the context of market-oriented corporate management (marketing management). have honed their lateral thinking skills and can conceptualize innovative solutions applicable in dynamic market environments. [...] questions. In this way, they are able firstly to understand the mechanisms and processes driving today’s markets, and secondly to successfully implement solutions. They are curious, entrepreneurial, communicative
professional fields, such as: Management and specialist tasks with direct market relevance (e.g. product management, marketing, market research, customer relationship management, service quality management) [...] attitude (market orientation and responsible action in practice) are an indispensable necessity for long-term success in an ever more rapidly changing working world. Future developments for marketing and management [...] bringing in the "customer lens") Marketing strategy support - developing concepts and positioning for (business model) innovations Business assessment of innovative marketing approaches and evaluation of their
The Master in Marketing Management promotes collaboration with practice partners as a central component of the program. The program is the only master's program of the University of St. Gallen that offers
factsheet you will find the important information about the Master in Marketing Management (MiMM) at a glance: Major Master in Marketing Management University title Master of Arts HSG (M. A. HSG) Start of
But in many illegal markets, such as the counterfeit market or the market for stolen goods, looser networks dominate. What determines how people organize themselves in illegal markets? I would say an important [...] Mafia assumes the role of the state for participants in the black market” The market economy exists not only in its legitimate form. Markets also emerge in the exchange of illegal goods such as in drug or [...] al methods of illegal markets. What are the main differences between these and legal markets? I would say there are three main differences: Firstly, consumers in illegal markets have less insight into
perseverance, PhD students focusing on Marketing should have a keen interest in researching consumer behavior and/or relevant, market-oriented topics in Marketing, as well as the ability to think analytically [...] The focus in Marketing in the PhD Programme in Management (PMA) is designed for master's degree graduates interested in Marketing Management or the research of Consumer Behavior. Due to the large number [...] number of lecturers in the Marketing specialization , PhD students in this track have the opportunity to conduct research in a wide range of topics: Marketing Management, Customer Insight or Consumer Behavior
modules: Financial Management Business Law Business Administration (St.Gallen's Management Model and Marketing) Economics (Microeconomics) Contextual Studies (Humanities and Social Sciences) The lectures in [...] transfer external credits. Master's preparatory level curriculum (56 ECTS Credits): 4 ECTS Credits Marketing 4 ECTS Credits Methods: Statistics 4 ECTS Credits Methods: Empirical Social Research 4 ECTS Credits [...] modules: Financial Management Business Law Business Administration (St.Gallen's Management Model and Marketing) Economics (Microeconomics) Contextual Studies (Humanities and Social Sciences) The lectures in
