Gulnaz Partschefeld
Gulnaz Partschefeld
Dr.
Events Office
Leiterin Events Office
Büro 39-106
Guisanstrasse 1a
9010 St. Gallen
Büro 39-106
Guisanstrasse 1a
9010 St. Gallen
Publications
No publications on Alexandria yet
Fields of research
Branding / brand authenticity
Event management
Media
Further fields of research
Tourism
Cultural studies
Education
* 2017 PhD studies in programme Organisation and Culture, University of St.Gallen
* 2008 Tourism Management studies, University of Applied Sciences Munich
* 2003 German Philology and Education Science, State Pedagogical University Belinsky Penza
Professional Career
* since 2019 Head of HSG Events Office
* 2011-2019 Head of HSG Kick-off Days & Student Welcome Services
* 2011-2013 Head of Administration at Training & Consulting, Center of Governance and Culture in Europe, Universität St.Gallen
* since 2011 Lecturer in History and Tourism
* 2008-2011 Teacher, Institut auf dem Rosenberg
* 2006-2008 Project manager, Osiris-Europe GmbH
* 2003-2006 Manager of the Department of International Affairs at Tarkhany Regional Open Joint-Stock Bank Penza
* 2003-2006 Head of Editorial Boards and host on Radio and TV, Radio Kultura, Radio Junost, Most-Radio, All-Russia State Television and Radio Broadcasting Company
Teaching Activities
Russian Cultural History
KulTour: Culture and representation in tourism
Russian
Projects
PhD-Project on
“The relevance of authenticity for the branding of tourist destinations: a case study on Russian tourists in Switzerland”
Affiliations
AIEST International Association of Scientific Experts in Tourism