Gulnaz Partschefeld

Dr.

Events Office

Leiterin Events Office
Büro 35-203
Gatterstrasse 1
9010 St. Gallen

Publications

Main Focuses

Strategic Communication and Public Affairs

Content Strategy

Event and Live Communication

Science Communication

Media, Journalism and AI

Organizational Communication

Fields of research

Discourse and Narrative Analysis

Disinformation, Propaganda and Media

Soft Power and Public Diplomacy

Authenticity

Memory Politics

Further fields of research

Tourism and Geopolitics

Geopolitics

Education

Dr. rer. soc. (PHD), Organizational Studies and Cultural Theory
- Empirical dissertation in tourism marketing on the discourse of authenticity, University of St.Gallen (HSG), 2017
University degree (Diplom) in Education and German Studies
- Penza State Pedagogical V.G. Belinsky University, Russia, 2003
Postgraduate studies in Tourism Management
- Munich University of Applied Sciences, Germany, 2006–2008

Professional Career

since 2025: Academic Board Member & Public Relations Advisor
- Center for Governance and Culture in Europe (GCE-HSG), University of St.Gallen (HSG)
since 2019: Head of Events Office
- University of St.Gallen (HSG)
since 2011: Lecturer in Russian Cultural History and in Tourism and Culture
- University of St.Gallen (HSG)
since 2011: Director Academic Programme, HSG Kick-off Days
- University of St.Gallen (HSG)
2018–2019: Head of HSG Graduation Days
- University of St.Gallen (HSG)
2011–2019: Head of HSG Kick-off Days & Student Welcome Services
- University of St.Gallen (HSG)
2011–2013: Head of Training & Consulting
- Center for Governance and Culture in Europe (GCE-HSG), University of St.Gallen (HSG)
2008–2011: Teacher
- Institut auf dem Rosenberg, St.Gallen
2006–2011: Freelance Journalist and Foreign Correspondent
- Various media, Russia
2007–2008: Project Manager Tourism Marketing
- Osiris-Europe GmbH, München & Hannover, Germany
2007–2008: Editor «Tourism Management»
- Munich University of Applied Sciences, Germany
2003–2006: News Editor and Presenter
- Various media, Russia
2003–2006: Head of International Relations and Investment Projects
- Kommerzbank Tarkhany, Penza, Russia
2003-2006: Teaching Assistant at the Chair of German Language, Faculty of Foreign Languages
- Penza State Pedagogical V.G. Belinsky University, Russia

Teaching Activities

4,662,1.00

2,704,1.00

Affiliations