HSG — IRM-HSG

Multichannel Customer Segments and Their Journey Paths

Category

HSG - Grundlagenforschungsfonds (GFF)

Project start

01.08.2017

Project end

31.07.2018

Project duration

1 Year

Status

abgeschlossen

Funding instruments

GFF-Projekt

Area

IRM-HSG

Persons

Prof. Dr.

Thomas Rudolph

Project manager

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