Consumer Behavior; Digital Marketing; E-Commerce; Strategic Retail Management;
Thomas Rudolph has published more than 11 books and over 400 articles on the topics of Marketing and Retailing in highly ranked journals such as the Journal of Marketing, the Journal of Retailing, the Journal of Retailing and Consumer Services, the International Review of Retail, Distribution and Consumer Research, the Journal for Business Economics, and the Harvard Business Manager.
Thomas Rudolph studied business administration at the University of Mannheim. Since 2000, he teaches and researches as a full professor at the University of St.Gallen. His research focus is on Consumer Behavior; Digital Marketing; E-Commerce; Strategic Retail Management. In 2006, he founded the Retail Lab, a partnership program between the University of St.Gallen and numerous international retailers, at the Institute for Marketing and Retail.
Since 2009, he manages and directs the Institute of Retail Management, which includes the Gottlieb Duttweiler Chair for International Retail Management and the Retail Lab. Various research projects and studies on current issues such as Cross-Channel Management, E-Commerce, Food Consumption, Customer Inspiration etc. have contributed to the prominence of the research center. By now, 30 retailers have joined our partnership programs (e.g., Aldi, Carrefour,Continental, Ikea, Migros, Nestlé, Swarovski etc.). Each year numerous Research workshops, executive certificate programms (in St.Gallen,Oxford and Barcelona) and Board summits take place as part of this program.
Thomas Rudolph has been teaching as a visiting Professor at the Brigham Young Universityin Utah in 1998, at the University of Florida in 2006 and at the Massey University in Auckland in 2008.
Thomas Rudolph serves on the Senior Advisory Board of the Journal of Marketing Theory and Practice, and functions as one of the editors of the Marketing Review St.Gallen.
Strategic Retail Management
2021: AMA’s Retail and Pricing SIG award, Best paper published in the Journal of Retailing 2019
2020: JR Davidson award, Best paper published in the Journal of Retailing in 2019
2018: Nominated for the Best Teaching Award of Universität St. Gallen
2017: Nominated for the Best Teaching Award of Universität St. Gallen
2012: Managerial Impact Award by the University of St.Gallen. Awarded at the Business Innovation Day.
2010: Communication Impact Award by the University of St.Gallen. Awarded at the Business Innovation Day for the international and national media coverage of the study Der Schweizer Online-Handel - Internetnutzung Schweiz 2009.
Positioning and Differentiation in Retailing