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Dennis Herhausen

Dennis Herhausen

Dennis Herhausen

Prof. Dr.

Mitglied

IMC-HSG
Büro A 24-2-325
Dufourstrasse 40a
9000 St. Gallen
Email schreiben
Publikationen

Publikationen auf Alexandria

Schwerpunkte

AI-Driven Marketing

Strategic Marketing Management

Customer Journeys und Customer Experience

Digitale Transformation

Multichannel Management

Forschungsgebiete

AI-Driven Marketing

Marketing Strategy

Brand Management

Customer Experience Management,

Retail Media

Ausbildung
  • Senior Teaching Qualification (Vrije Universiteit Amsterdam)
  • Habilitation (Universität St. Gallen)
  • Certified University Didactic Program HSG (Universität St. Gallen)
  • Dr. oec HSG (Universität St. Gallen)
  • Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)
Berufserfahrung

 

  • Full Professor of Marketing, Universität St. Gallen
  • Direktor am Institut fuer Marketing und Customer Insight, Universität St. Gallen
  • Head of the Marketing Department, Vrije Universiteit Amsterdam
  • Professor of Marketing, Chair of Digital Marketing and Analytics, Vrije Universiteit Amsterdam
  • Associate Professor, KEDGE Business School
  • Assistenzprofessor, Universität St. Gallen
  • Visiting Researcher, Cardiff University
  • Wissenschaftlicher Mitarbeiter / Doktorand, Universität St. Gallen
  • International Marketing and Sales, Katjes Fassin GmbH
  • Trainee und Berater, BECK UND CONSORTEN

 

Projekte

Arbonia-Forster-Holding AG, AXA Winterthur AG, Bayer CropScience, BMW Group AG, Bühler Holding AG, Canon Inc., Deutsche Entwicklungsgesellschaft, DVJ Insight, Ernst & Young AG, Essent, General Electric (GE), GFK Gesellschaft für Konsumforschung, Graubündner Kantonalbank, Hans Grohe, Henkel GmbH, Julius Bär, Metrohm AG, Lucardi, Schweizer Börse (SIX Swiss Exchange AG), Schweizerischer Fitness und Gesundheitscenter Verband, Sonova AG (Phonak), SUISA (Society of Music Authors and Publishers in Switzerland), Swiss Eyewear Group, Swiss Post International Management AG, Swisscom IT Services Finance AG, Zurich Financial Services.

Mitgliedschaften

 

 

Auszeichnungen
  • Journal of the Academy of Marketing Science Outstanding AE Award
  • Journal of Retailing Outstanding Reviewer Award
  • Winner of the 2021 CBSIG Consumer Research in Practice Award
  • Winner of the 2021 Retail & Pricing SIG's Best Paper Award
  • Winner of the 2021 SERVSIG Best Services Article Award
  • Winner of the 2019 William R. Davidson Award in the Journal of Retailing
  • Winner of the Rigour & Relevance Award 2016
  • Finalist for the 2025 Sheth Foundation JAMS Best Paper Award
  • Runner-up for the 2023 AMA/Marketing Science Institute/H. Paul Root Award
  • Runner-up (2nd place) of the 2022 SERVSIG Best Services Article Award
  • Runner-up (2nd place) of the 2021 Best Paper Award in Industrial Marketing Management
  • Nomination for the AMA/Marketing Science Institute/H. Paul Root Award 2019

Vorträge
  • "From Digital Shelf Optimization to Sustainable Brand Trust", Nonfood Kongress, Frankfurt
  • "Strong Brands for Automated Attention", European Trend Day, GDI Rüschlikon
  • "Agentic AI: Neue Spielregeln im Marketing?", gfm Trend Conference, gfm Zurich
  • "Inspiration at the Point of Sale", DVJ Insight Impact Seminar, Amsterdam
  • "Customer Experience Measurement", Digital Customer Journey Conference, Groningen
  • "Navigating Endogeneity",AMA-Sheth Doctoral Consortium, Manchester
  • "Retail Media at the Point of Sale", EMAC Retailing SIG Meeting, Madrid
  • "Addressing Endogeneity in Marketing Research", Research Camp, Kings College London
  • "Digital Inspiration in the Physical Store", Katia Campo Marketing Retailing Symposium, KU Antwerpen
  • "How and When In-Store Adds induce Impulse Buying", Cyreen Townhall Meeting, Darmstadt
  • "Deescalating Complaining Customers on Social Media", Annual Research Meeting, IESEG Lille
  • "Detecting, Preventing, and Mitigating Online Firestorms", Webinar, American Marketing Association
Editorial Board
  • Journal of the Academy of Marketing Science: Special Issue Editor “AI-Driven Marketing: Agents, Interfaces, and Ecosystems”
  • Journal of Business Research: Special Issue Editor “Machine Learning in Marketing”
  • Industrial Marketing Management: Special Issue Editor “Artificial Intelligence and Social Media in B2B Markets”
  • Industrial Marketing Management: Special Issue Editor “Capability-Driven Industrial Firms: Considering Resources, Capabilities, and Competencies for Marketing Developments”
  • Since 2026: Journal of Retailing, Associate Editor
  • Since 2025: Journal of the Academy of Marketing Science, Associate Editor
  • Since 2024: Journal of Interactive Marketing, Associate Editor
  • 2019–2025: Journal of Business Research, Associate Editor
  • 2019–2022: Business Research Quarterly, Associate Editor 
  • Since 2025: Journal of Marketing, Editorial Board Member
  • Since 2025: Journal of Product Innovation Management, Editorial Board Member
  • 2020–2025: Journal of Retailing, Editorial Board Member
  • 2020-2025: EMAC Annual Conference, Track Chair “Marketing Strategy and Theory”
  • 2014: Global Marketing Conference, Track Chair “Marketing Strategy and Management”
  • 2013: AMA Marketing Educators’ Conference, Track Chair “Marketing Strategy and Marketing Management”
Forschungskooperation

Monash University, Babson College, Vrije Universiteit Amsterdam, University of Amsterdam, RWTH Aachen, Erasmus University, Tilburg University, University of Frankfurt, University of New South Wales, King's College, Cardiff University, BI Norwegian Business School, University of Bologna, TU Munich, University of Stuttgart, University of Melbourne, Singapore Management University, Boise State University, Dartmouth College, Wharton Business School, Kedge Business School

Lehrfähigkeiten

Senior Teaching Qualification (Vrije Universiteit Amsterdam, The Netherlands)

Certified University Didactic Program (University of St.Gallen, Switzerland)

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