close

A Modular Framework for Identity-Driven AI Brand Design

Generic AI content weakens brand differentiation. This project investigates how brand guidelines need to be represented to enable multimodal generative AI to create consistent and brand-compliant content. This will accelerate the creation of high-quality marketing content at lower cost.

 

A Modular Framework for Identity-Driven AI Brand Design - Grunddaten

Kategorie

Innosuisse

Referenznummer

135.390 INNO-ICT

Projektstart

13.01.2026

Projektende

12.07.2026

Projektdauer

6 Months

Projektstatus

laufend

Bereich

I3-OST

Generic AI content weakens brand differentiation. This project investigates how brand guidelines need to be represented to enable multimodal generative AI to create consistent and brand-compliant content. This will accelerate the creation of high-quality marketing content at lower cost.

 

A Modular Framework for Identity-Driven AI Brand Design - Grunddaten

Personen

Prof. Dr.

Christoph Gebhardt

Projektverantwortlich
Zum Detail

Weitere Projekte dieser Förderorganisation

north