Back
search
search
close
Studying
Research
Executive Education
Transfer
News
University
Kontakt
en
German
English
close
Studying Overview
Studying
Overview
Why HSG?
Why HSG?
Overview
Engaged community
Great career opportunities
Superb study programmes
HSG Best Talents
Programmes
Programmes
Overview
Bachelor
Master
Doctorate
Exchange programmes
Exchange programmes
Overview
Incoming Guest Students
Get in touch
Get in touch
Overview
Open Days & Exchanges
Campus tours
Fairs
Offers for schools
Services for businesses
Admissions
Admissions
Overview
Admission Bachelor
Admission Master
Admission Ph.D.
Additional Qualification Programmes
Recognition of degrees
Application deadlines
Rematriculation
Studying at HSG
Studying at HSG
Overview
Admitted – what's next?
Semester dates
Course choice and exams
Costs of an HSG degree
Living in St.Gallen
Courses
Orientation
Orientation
Overview
Advice and support
Campus
Uni ABCs
Research Overview
Research
Overview
Research at HSG
Research at HSG
Overview
Open Science Office
Scientific Integrity & Research Ethics
Research Support
Research Services
GSERM - Global School in Empirical Research Methods
Prizes and Awards
Faculty
Faculty
Overview
Open Faculty Positions
Faculty Portal
Welcome Center
Faculty Development
Mid Career Programme
Early Career Programme
Research units
Research units
Overview
Schools
Institutes
Global Centers
Centers
Strategic research collaboration
Transparency
Ph.D.
Ph.D.
Overview
PhD Programme in Management (PMA)
Graduate Programme in Economics and Finance (GPEF)
Computer Science (DCS)
Law (DLS)
Organization Studies and Cultural Theory (DOK)
International Affairs and Political Economy (DIA)
Early Career Programme
Research in Focus
Research in Focus
Overview
Elite Quality Index
Circular Lab
Consumer Spending in Switzerland
Alexandria
Executive Education Overview
Executive Education
Overview
Executive Programmes
Board Programmes
Custom Programmes
Executive MBA
MBA
Educational Consultation
Transfer Overview
Transfer
Overview
Career & Corporate Services
Career & Corporate Services
Overview
Einzelberatung
Karriere-Workshops
Werkzeuge und Vorlagen
Stellenplattform
HSG Entrepreneurship
HSG Entrepreneurship
Overview
HSG Entrepreneurship Services
Ideation
Incubation
Acceleration
Community
About us
Teaching
Research and Intellectual Property
Insights and advice for partners from the world of work
News Overview
News
Overview
Newsroom
Newsroom
Overview
Special Topic HSG Entrepreneurship
Special Topic Artificial Intelligence
Special Topic Sustainability
Media releases
Newsletter
Events
Events
Overview
Event calendar
Öffentliche Vorlesungen
Dies academicus
HSG Graduation Days
PhD Degree Award Ceremony
St.Gallen Symposium
START Summit
Publications
Publications
Overview
HSG Focus
Brochures
Research Platform Alexandria
Video series
Video series
Overview
Impact Awards
In the Lab
Knowledge Bank
Art interviews
Academic GIFts
Little Green Bags
Podcasts
Podcasts
Overview
HSG Student Podcast
Grüezi Amerika. Views from the Sister Republic
Meet the CFO
HSG Research Insight
SQUARE Talks
Innovations in Sustainable Finance
Machines That Fail Us
University Overview
University
Overview
About us
About us
Overview
Vision, strategy and values
Organisation
History
Rankings and accreditations
Quality development
Art at the HSG
Advisory offices
HSG at a glance
HSG at a glance
Overview
Numbers lab
Research in focus
The history of HSG at a glance
Engagement
Engagement
Overview
Student engagement
Responsibility and Sustainability
Diversity & Inclusion
Regional impact
HSG Alumni
HSG Foundation
Offers for the public
Offers for the public
Overview
Public Lectures
Children’s University
HSG SQUARE
Experiencing the HSG
Info Desk and contact
Library
Library
Overview
Search and Use
Research and publishing
Visiting and Studying
Contact and Consultation
Schools
Schools
Overview
School of Computer Science
School of Economics and Political Science
School of Finance
School of Humanities and Social Sciences
Law School
School of Management
Working at HSG
Working at HSG
Overview
Jobs
Working in administration
Working in Academia
Apprenticeship at HSG
Life in Switzerland
Entry from abroad: First steps
home
more_horiz
University
Studying
Research
Executive Education
Transfer
News
University
About us
About us
HSG at a glance
Engagement
Offers for the public
Library
Schools
Working at HSG
Organisation
Vision, strategy and values
Organisation
History
Rankings and accreditations
Quality development
Art at the HSG
Advisory offices
Marc Linzmajer
Marc Linzmajer
Prof. Dr.
Professor and Senior Lecturer in Retail Marketing
IRM-HSG
Büro 24-2-211
Durfourstrasse 40a
9000 St. Gallen
Tel: +41 71 224 2854
Write e-mail
Publications
Publications on Research Platform Alexandria
Fields of research
Consumer behavior
Retail management
Cross-channel management
Further fields of research
Consumer Neuroscience
north
