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Katarina Stanoevska

Katarina Stanoevska

Katarina Stanoevska

Prof. Dr.

Professor and Senior Lecturer of Business Administration with special focus on Information Management

MCM-HSG
Blumenbergplatz 9

9000 St. Gallen
Tel: +41 71 224 2793
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Publications

Go to the Alexandria Research Platform

Main Focuses

Digital Transformation of Products and Customer Experiences

Digital Business Models

Digital Communication

Digital Users and Behaviour

Digital Pertformance Measurement (Analytics)

Digital Competences

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