Sven Reinecke
Sven Reinecke
Prof. Dr.
Representative mid-level
IMC-HSG
Büro 2-356
Dufourstrasse 40a
9000 St. Gallen
Büro 2-356
Dufourstrasse 40a
9000 St. Gallen
Publications
Fields of research
Strategic Marketing Management
Marketing Performance Measurement
Management decision behavior
Further fields of research
Customer Retention/ CRM
Brand- and Communication-Controlling
Market Research
Market-oriented Health Care Management
Price Management
Country of Origin Research (Swissness)
Editorial Board
Marketing Review St. Gallen