Andrea Back

Andrea Back

Andrea Back

Prof. Dr.

Full Professor of Management with special focus on Business IT

Büro 52-6152
Müller-Friedberg-Strasse 6-8
9000 St. Gallen
Main Focuses

Digital Strategy & Digital Transformation

Agile Innovation


Sports Digitalization

Ecucational Management and Technologies

Collaboration with Startup Ecosystems

Smart IoT & Mobile Business

Fields of research

Digital Business Units - Strategy and Management Tools

IoT Ecosystems and Business Solutions


Further fields of research

IoT and Cybersecurity

Sports Digitalization


1979 - 1984 Business Administration, University Erlangen-Nuernberg, Germany
1988 Doctorate for Social Sciences (Dr. rer. pol.), University Erlangen-Nuernberg, Germany
1993 Habilitation for Business Administration, University Erlangen-Nuernberg

Professional Career

University Affiliations:
1984 - 1988 Full-time Assistantship (research and teaching) at the IS chair of Prof. Dr. Dr. h.c. mult. Peter Mertens, University Erlangen and Nuernberg
1989 - 1993 Head of the research group "Managerial Planning and Control" in the IS Department of the University Erlangen-Nuernberg
1991 - 1992 Adjunct lecturer at the University of the German Federal Armed Forces and the Koblenz School of Corporate Management, Germany 
Since 1994 Full Professor and Director at the Institute of Information Management, University of St. Gallen, Switzerland
1999 Visiting professor for Information Management at the University of Vienna, Austria
2006 Visiting professor at the City University of Hong Kong, Department of Information Systems 
2017 Visiting Academic Fellow, Swissnex S.F., CA

Industry Affiliations:
1988 - 1989 Post-doctorate Fellow at the IBM Los Angeles Scientific Center in the project "Competitive Uses of Information Technology"
1989 - 1991 Consultant for DATEV e.G., Nuernberg (Data Warehousing and Report Generation for Software Product and Services Controlling)
1989 - 1993 Consulting with several companies in the area of Executive Information Systems
1994 - 1996 Consultant for Audit Company Fürst&Partner, Nuernberg (Management Information System, Teamoriented Workflow Support)
2021 in addition to Director in IWI-HSG (since1995) also Director in IBB-HSG
Until now; Scientifically-backed consulting projects regarding Enterprise 2.0, Knowledge and Learning Management as well as E-Collaboration in numerous companies

Teaching Activities

Spring term:
FPV -Digitale Innovationen und Business Transformation gestalten
Informationssysteme für Mobile Business mit Design und Business Thinking umsetzen
Issue Coverage: From Data2Dollar
Forschungsschwerpunkte im Informationsmanagement II (PhD)
Research Strategies & Research Design Development (PhD) 

Fall Semester:
Management in the Digital Economy
FPV -Digitale Innovationen und Business Transformation gestalten
Value Creation with (Big) Data – Enterprise Solutions and Technologies for Text Analytics
Forschungsschwerpunkte im Informationsmanagement II 


Smartfeld - technology + creativity for kids and young professionals

ITBO projects. DEW- Digital Entrepreneurship Werkstatt. FILMINT - Videoportraits for Digital Professions - Green Home Workshop - IoT-Solutions for ecological sustainability in buildings

St.Galler Praxisprojekt Methodenbox (Teaching Innovation, co-funded by TIL-HSG)


Gesellschaft für Informatik e.V.

German Academic Associiation of Business Research (VHB)

HSG Alumni

Editorial Board
  • Advisory Board Wirtschaftsinformatik & Management