Christian Belz

Christian Belz

Christian Belz

Prof. em. Dr.

Full Professor Emeritus of Management with special focus on Marketing

IMC-HSG
Büro 2-325
Dufourstrasse 40a
9000 St. Gallen

Tel: +41 71 224 2850

Publications

Go to the Alexandria Research Platform

Fields of research

Innovative Marketing

Market Cultivation

Further fields of research

Business-to-Business Marketing

Customer Value

Customer Management

Sales Complexity

Dialogue Marketing

Inbound Marketing