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Marcus Schögel

Marcus Schögel

Marcus Schögel

Prof. Dr.

Associate Professor of Management with special focus on Marketing

IMC-HSG
Büro 2-208
Dufourstrasse 40a
9000 St. Gallen
Tel: +41 71 224 2833
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Publications

Go to the Alexandria Research Platform

Main Focuses

Strategisches Marketing, Distributionsmanagement (Multichannel Marketing, innovative Vertriebsformen wie z.B. E-Commerce), Kooperationen im Marketing sowie Management von Marketing-Innovationen.

Fields of research

Innovation Driven Marketing

Channel Management

Further fields of research

Online Marketing

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