Moritz Loock

Moritz Loock

Moritz Loock

Prof. Dr.

Professor, Senior Lecturer of Energy and Sustainability Management

Büro 52-5224
Müller-Friedberg-Strasse 6/8
9000 St. Gallen
Main Focuses

management heuristics and simple rules: e.g. utilize technology to provide services that are perceived valuable by customers (aspire customer value), decouple profit and growth from carbon emissions (innovate towards sustainability), organize value creation and capture based on a model in which different parts fit to each other in a meaningful way (engage in business modeling), etc.

Fields of research

organization and management

Further fields of research

applied theory-practice transfers in the fields of management, music and sustainable business model innovation

Professional Career

Business development and management consulting in the retail industry


Conferences trackEGOS 2018: 

Convenor of egos sub-theme “Heuristics, cognition and behavioral strategy, organization and innovation” with Wolfgang Güttel, Madeleine Rauch:   

Special issue inTechnological Forecasting and Social Change: 

“Heuristics in Technological Forecasting and Social Change” with Wolfgang Güttel (JKU), Madeleine Rauch (Europa Uni) and Vincent Mangematin (GEM):  

  • Member of the advisory board of StudentImpact,
  • Jury member oikos Case Writing Competition (Corporate Sustainability Track)
  • Jury member oikos Sustainability Thesis award,  
  • Member of “Orchester der Musikfreunde St. Gallen”:
  • mann Objecta GmbH & Co.KG (Gesellschafter)   
  • Winner of HSG Impact Award 2018 (with M. Meier und A. Honegger)
  • Winner of a start-up competition: “Disrupt me 2017 – Stadtwerke Westmünsterland” with C. Kunze and Newtility – a new utility (2017)  
  • Winner of teaching award in the CEMS master programme in International Management (2011): Best CEMS block seminar with J. Hamschmidt
  • Winner of Köhler-Osbar solo music competition as a classical double-bass player (2000)