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Reto Hofstetter

Reto Hofstetter

Reto Hofstetter

Prof. Dr.

Full Professor of Executive Education

Institut für Marketing und Customer Insight (IMC-HSG)
Dufourstrasse 40a
9000 St Gallen
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Publications

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Main Focuses

Business Innovation

Additional Information

# Research Interests:
Pricing, Preference Measurement, Ideation Contests, Online Marketing

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