The Bachelor's programme in Business Administration (BWL) at the University of St. Gallen (HSG) opens up diverse career opportunities across various industries. Graduates are in high demand worldwide and can pursue positions in management, consulting, finance, marketing, and corporate leadership. Additionally, exciting paths are available in the field of entrepreneurship and founding your own start-ups. Thanks to the programme’s international focus, global careers and roles in multinational companies or organisations are equally possible.
Corporate management and consulting are central career fields for graduates of business administration. Professionals in this field support companies in making strategic decisions, optimising internal processes, and addressing new challenges such as digital transformation or internationalisation. Typical tasks include developing business strategies, conducting market analyses, and optimising organisational structures.
Graduates of the University of St.Gallen bring not only comprehensive economic knowledge but also strong analytical and interpersonal skills, making them valuable partners for companies and consulting firms.
Finance and accounting play a crucial role in any organisation, forming the basis for sound decision-making and sustainable growth. Graduates in this field focus on analysing financial metrics, planning budgets, and monitoring cost structures.
In addition, tasks such as accounting, tax planning, and risk management are integral to this area. Graduates of the University of St.Gallen are equipped with the expertise to understand complex financial interrelations and to support business decisions based on solid data.
Marketing and sales are among the most dynamic and creative career fields in business administration. Graduates develop innovative marketing strategies, enhance customer relationships, and boost revenue through targeted sales promotions.
This field includes tasks such as brand management, market research, and planning digital campaigns. Graduates of the University of St.Gallen stand out with their deep understanding of market mechanisms and consumer behaviour, making them sought-after experts in both national and international markets.
The banking and insurance sector focuses on capital management, risk assessment, and the development of financial products. Graduates in this field may work in asset management, credit management, or product development for insurance companies.
The University of St.Gallen prepares students to understand complex economic relationships and to develop innovative solutions for the challenges in this highly regulated industry.
Entrepreneurship provides graduates with the opportunity to turn their creative ideas into reality and build their own companies. Key tasks include developing business models, conducting market analyses, securing funding, and developing products.
The University of St.Gallen not only fosters entrepreneurial thinking but also equips graduates with the skills to position innovations successfully in competitive markets. This makes graduates well-prepared to thrive as entrepreneurs or intrapreneurs (entrepreneurial-minded employees).
With a Bachelor’s degree in Business Administration, graduates are well-prepared for pursuing a Master’s degree, whether at the University of St.Gallen or another institution.
The University of St.Gallen offers a wide range of Master’s programmes, allowing students to specialise in their areas of interest. Admission requirements for programmes may apply.
Available Master’s programmes include:
Consulting | Banking |
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Marketing and Consumer Goods | Insurance |
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Private Sector Companies | Luxury and Lifestyle |
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Private Equity und Venture Capital | Accounting and Tax Advisory |
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The Career and Corporate Services (CSC) team provides expert support to students at various stages of their career planning journey. From personalised interview coaching and CV optimisation to a wide range of workshops and career events, they help students prepare for the job market. Additionally, they offer tailored information on Swiss work permit regulations based on each student’s nationality, ensuring a smooth transition into the workforce.
During the HSG Banking Days, leading national and international banks visit the HSG campus to deliver presentations, host workshops, organise networking events, and conduct assessment centres. Students have the opportunity to gain direct insights into various roles in the banking sector and explore individual career paths. For those aspiring to a career in finance, the Banking Days provide an ideal platform to build valuable connections, ask questions, and engage with experts and industry leaders.
The HSG Industry Days offer students a unique opportunity to connect with companies from a wide range of industries. National and international firms showcase themselves on campus, providing information about career opportunities, current industry trends, and challenges. The event features presentations, networking sessions, and hands-on workshops, enabling students to gain insights into the industrial sector and establish initial contacts with potential employers.
The HSG Tech Days focus on the dynamic world of technology and digitalisation. Leading companies from fields such as IT, software development, artificial intelligence, and digital innovation visit the HSG campus to present exciting career opportunities to students. In addition to expert presentations and networking events, the Tech Days feature hands-on workshops where students can apply and expand their knowledge. This event is ideal for those who wish to combine technological advancements with business expertise and pursue a career in the tech industry.
The HSG Luxury Days offer students an exclusive insight into the captivating world of the luxury industry. Renowned brands from sectors such as fashion, watches, jewellery, hospitality, and lifestyle showcase themselves on the HSG campus, providing information about career opportunities and industry-specific challenges. In addition to inspiring presentations and networking events, students can participate in interactive workshops to gain a deeper understanding of the values and strategies of leading luxury brands. The Luxury Days are particularly appealing to students interested in marketing, branding, and international management, offering exciting career perspectives in this prestigious industry.
The HSG FMCG Days focus on the exciting and dynamic world of Fast Moving Consumer Goods (FMCG). Leading companies from industries such as food, beverages, cosmetics, and household products showcase themselves on the HSG campus, providing insights into career opportunities, market trends, and industry challenges. The event features inspiring presentations, hands-on workshops, and networking sessions, offering participants valuable insights into the fast-paced FMCG sector. Students have the chance to connect with industry experts, exchange ideas, and learn more about the development of brands and products. The FMCG Days are perfect for those interested in marketing, sales, product management, or supply chain roles in an international setting.