Podcasts - 29.10.2025 - 08:00
In this episode, we welcome Tina Müller, the new CEO of Weleda AG and one of Europe's most prominent brand strategists. Having enjoyed successful periods at Henkel and Opel, she discusses the art of managing strong brands and the significant impact that small mistakes can have.
The conversation will focus on striking the right balance between tradition and innovation, ensuring product quality and authenticity, and the challenges of leading an iconic brand into the digital future. Tina Müller also shares her vision for Weleda: to make it a brand that is consistently sustainable, digitally connected, and holistically conceived, and to reconnect health and beauty.
We also discuss why brand management is the responsibility of senior management, why CFOs should view marketing as an investment in brand value rather than a cost factor, and how companies can secure long-term trust and relevance.
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