Meet the CFO #63 Nathalie Wappler | Director of SRF

In the first episode of the new season, we welcome Natalie Wappler, Director of Swiss Radio and Television. She has devoted her professional life to these two media in various roles. While her early career focused on editorial work in various formats at different German broadcasters, her focus increasingly shifted towards management. She has held roles such as project manager for new film and series strategies and head of the culture department at SRF, before becoming programme director at MDR. She finally took up her current position in 2019. On 1 September 2025, she announced her resignation, to take effect on 1 April 2026. In this episode, we discuss how to make the best use of increasingly scarce resources, how to retain people on SRF's various platforms and how Natalie Wappler deals with the harsh personal hostility she faces on social media.

Subscribe here

RSS

Apple Podcasts

Spotify

Amazon Music