Grüezi Amerika Episode 31: Into the Taylorverse with Jörn Glasenapp

"I'm in the business of human emotion," she recently explained on her fiancé's podcast – a business she has mastered like no one before her: Taylor Swift is the first person to earn a billion dollars from her music alone; no musician has won more American Music Awards; she is the only artist to have won four Grammys for Album of the Year; no song has spent longer at number one in the US charts than the ten-minute "All Too Well"; and even the podcast episode with her fiancé broke records. The list of Swift's records and successes could go on and on and will likely continue with the release of her 12th album, ‘The Life of a Showgirl’. It's high time to take a closer look at the Taylor Swift phenomenon!

Hardly anyone in the German-speaking world can introduce you to the "Taylorverse" in a good way better than Professor Jörn Glasenapp from Bamberg: the media scientist and self-confessed Swiftie is interested in Taylor Swift not only from a musical perspective, but also from an academic one. In the Reclam series 100 Seiten, he explains to a wide readership why Swift is more than just pop and commerce.

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