Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)
Berufserfahrung
Associate Professor, KEDGE Business School
Visiting Professor, St. Gallen Institute of Management in Asia
Assistenzprofessor, Universität St. Gallen
Projektleiter, Universität St. Gallen
Visiting Researcher, Cardiff University
Wissenschaftlicher Mitarbeiter / Doktorand, Universität St. Gallen
International Marketing and Sales, Katjes Fassin GmbH
Trainee und Berater, BECK UND CONSORTEN
Lehraktivitäten
Vorlesung "Digitalization and Customer Centricity" (SIM-Master, englisch)
Vorlesung "Marktorientierte Unternehmensführung" (Master in Unternehmensführung)
Vorlesung "Strategische Herausforderungen im Marketing" (Master in Unternehmensführung)
Applied Research Projects (Marketing Master, englisch)
Vorlesung "Marketing" (Bachelor, englisch)
Executive Education (verschiedene Themengebiete)
Mitgliedschaften
Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
American Marketing Association (AMA)
Academy of Management (AoM)
European Marketing Academy (EMAC)
Strategic Management Society (SMS)
Auszeichnungen
Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
SRF Research Grant (Strategic Management Society)
GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"