can the "stepchild" in marketing, pricing, be turned into the marketing instrument that can have the most sustainable positive influence on a company's profit? The two marketing researchers at HSG, Prof [...] therefore a dependent variable that results from the quantity offered in the market (Q). "Even though this may make sense for the market as a whole, it is nonsense for individual companies," emphasises Sven Reinecke [...] is the quantity that a company can sell on the market," explains Laura Noll. Price is the customer's return for the other three value-creating marketing instruments: the product (functional value), co
are in market design and industrial organization. In his work, he focuses on contracts, contests, and auctions. Samuel also researches the incentives in consensus protocols and blockchain markets more generally [...] Assistant Professor in Applied Microeconomic Theory. He is also affiliated with the Zurich Center for Market Design. After completing his Ph.D. at the University of Basel in 2014, Samuel spent post-doc years
