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Entrepreneurial Champions Programme

Introduction

The Champions Programme offers a grant of CHF 100,000, enabling exceptional minds and teams to focus on market adaptation, acquiring initial customers, and establishing the foundation for their startups. The programme emphasizes technical projects that incur higher costs for prototype and MVP development or securing intellectual property, ensuring the journey toward market readiness. Close mentoring and integration with the HSG community provide comprehensive support

The Champions 2025/26

Carmel Imhof

Empowering Mental Health Through Innovative Technology and Compassionate Care

Carmel Imhof

Empowering Mental Health Through Innovative Technology and Compassionate Care

Carmel Imhof is the Founder and CEO of ZoneIn, a digital health startup dedicated to transforming the mental health care experience by improving connections between patients, therapists, and doctors. A graduate of the University of St.Gallen in Business Administration and Accounting & Finance, Carmel brings strong business acumen, empathy, and determination to tackling mental health challenges.
With over a year of full-time commitment, Carmel has built a powerful network of 48 certified Mental Health Professionals and early adopters, personally driving product development and guiding her growing team. ZoneIn’s AI-powered telehealth platform offers an innovative patient-therapist matching system and a secure referral network, aiming to improve mental health care pathways in Switzerland.
Carmel was selected for her mission-driven leadership, deep understanding of user needs, and a clear path to scale. Her strategic, scalable business model and promising minimum viable product (MVP) development reflect strong founder-market alignment in addressing a rapidly growing mental health demand.

zonein

Henry Müller

Transforming Climate Action with Cutting-Edge Carbon Capture Innovation

Henry Müller

Transforming Climate Action with Cutting-Edge Carbon Capture Innovation

Henry Müller is a Ph.D. candidate in Management at the University of St.Gallen, specializing in sustainable entrepreneurship. As the co-founder and CEO of fortyfour, Henry develops a groundbreaking Direct Air Capture (DAC) technology that converts atmospheric CO₂ into valuable industrial feedstock for agriculture and the chemical industry. This innovation offers a clean and cost-efficient alternative to traditional fossil-based sources, addressing decarbonization challenges across industries.
With a diverse background that includes consulting, supply chain management, and sustainable entrepreneurship, Henry combines academic expertise with entrepreneurial vision. Under his leadership, fortyfour has secured more than 10 Letters of Intent (LOIs) and 5 pilot agreements, positioning the company at the forefront of next-generation CO₂ utilization technologies.
The selection committee recognized Henry for his strong academic foundation, technological innovation, and clear market strategy. His ability to translate research into practical climate tech solutions, coupled with demonstrated early traction and a deep personal commitment to sustainability, distinguished him as an Entrepreneurial Champion.

fortyfour

One Programme - Two Tracks

The programme focuses on facilitating knowledge and technology transfer, aiming to help innovative business ideas successfully enter the market. It supports the commercialization of HSG-driven business cases with a tech-push or market-pull approach, with the goal of establishing a strong and sustainable product-market fit and achieving market traction.

Tech-Push Track

This track supports HSG students working on innovative, technology-driven startup projects. It is designed to help founders establish their companies and professionalize their business models to gain initial market traction. Projects should have a proven proof-of-concept and a realistic path to market within 12 months. The focus is on bridging the gap between technological innovation and market readiness by refining the go-to-market strategy, validating customer segments, and strengthening the business foundation.

Market-Pull Track

This track supports HSG students in advancing business ideas that demonstrate strong market potential and initial traction. The focus is on refining and developing the product or service to achieve a sustainable product-market fit. Participants will work on the technical feasibility, user validation, and scalability of their solutions, ensuring alignment with real market demand and long-term viability.

Your Benefits

Application Materials

  • Application Video (max. 2 min) with a presentation of the business idea and the HSG entrepreneur (grant recipient).

  • Pitch Deck: Venture Concept with a description of the business idea, problem-solution fit, proof-of-concept, current status, next steps, and development goals with a simple financial plan.

  • Full CV (including list of publications if applicable); clearly state education and employment start/end dates (at least month and year).

  • One-page motivation letter outlining the entrepreneurial motivation.

  • Supporting documentation (e.g., confirmation of defence date for PhDs, transcripts for Master’s candidates).

  • Recommendation letter from an academic supervisor, if applicable.

  • Declaration of other non-financial grants / support projects related to the business idea (if there are any).

Eligibility for Application

  • Master’s students, PhD students within 18 months after graduation and Postdocs

  • The grant supports individuals with an entrepreneurial project. The full amount of the grant (CHF 100,000) should support one exceptional HSG graduate over the course of 12 months (monthly payment).

  • Applicants must be HSG graduates (for teams, the grant recipient must be from HSG).

  • No concurrent financial support: Applicants must not be receiving other financial grants, scholarships, or similar funding during the programme period.

  • Solo entrepreneurs are not eligible; an existing co-founder team is required, although the team composition does not need to be finalized at the time of application.

Further information:

  • Master’s students and PhD students can apply up to 6 months prior to graduation

  • Doctoral candidates and Postdocs must terminate their employment contracts before starting the programme.

Important Dates

  • Application Deadline: June 22, 2025 (23:59 CET).

  • Interviews (online): held two weeks after the deadline (between 23.06.-04.07.2025)

  • Decisions: Applicants will be informed within 4–6 weeks of submission (end of July)

  • Funding period: 1. September 2025 to 31. August 2026 (12 months, monthly disbursements)

 

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