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Florian Gasser

Florian Gasser

Florian Gasser

Dr.

Deputy Executive Director MiMM

IMP-HSG
Büro 3-352
Dufourstrasse 40a
9000 St. Gallen
Fields of research

Impact of Influencers on sustainable consumer behaviour

Consumer Behaviour

Digitalisation in Tourism

Executive Compensation

Voting Behaviour

Further fields of research

Election & Turnover Analysis

International Relations between (Fokus EU)

Education

2018-2023 

PhD Programm in Management @ University of St. Gallen

2022-2023

Executive Diploma in the Art of Diplomacy @ European Academy for Diplomacy

2018-2020

CAS Higher Education Teaching

2012-2015

Master of Science in European Policy & Integration @ University of Innsbruck

2012-2015

Mag.rer.soc.oec International Business & Economics @ University of Innsbruck

2012-2014

Master of Science in Accounting, Auditing & Taxation @ University of Innsbruck

2012-2013

Exchange Year @ University of New Orleans - USA 

2008 - 2011

Bachelor of Science in Business & Economics @ University of Innsbruck

2008 - 2011

Bachelor of Arts in Political Science @ University of Innsbruck

Professional Career

2023 - 2025

Vice President of the der Youth of the European People's Party

2023 -

External lecturer @ Free University of Bozen

2020 - 2021

Co-Founder and Head of Business Operations @ Crowdy (Sold to Swisscom)

2020 - 

Advisor @ GreenTech Alliance

2020 -

Dozent an der Universität St. Gallen

2020 -  

Advisor @ GreenTech Alliance

2018 -  

Deputy Executive Director of the Master of Marketing Management & Research Assistant @ University of St. Gallen

2017 - 2018  

Consultant Digital & Strategy @ BearingPoint Switzerland AG

2015 - 2017

Research Assistant @ University of St. Gallen

2015 - 2017

Junior Consultant @ CENS - Controlling Excellence Network St. Gallen  

2013

Trainee @ Leitner Ropeways

2011

Interviewer @ State Office for Statistics (ASTAT)   

2010

Assistant of a Member of the European Parliament @ European Parliament 

Teaching Activities

Spring semester 24:

  • 30185 Technological Trends and AI in Tourism (University of Bolzano)
  • 6,123, 1.00 Dienstleistungsmarketing
  • 8,050, 1.00 & 8,051, 1.00 Marketing Management
  • 8,054,3.00 Anwendungsprojekt II (project partner Lindt & Sprüngli 3 – Emotional Marketing)
  • 8,055,3.00 Applied Research Project II (project partner Aldi Suisse AG – Sustainability Communication)
  • 8,055,3.00 Applied Research Project II (project partner go-climate – How to act more sustainable)

Fall Semester 23

  • Technology, Media and Data in Tourism, Sports and Events (University of Bolzano)
  • 1,224,2.01 Introduction to Academic Writing: Exercises, Group 1 and 3
  • 7,054,1.00 Anwendungsprojekt I (project partner Lindt & Sprüngli - Emotional Marketing)
  • 7,055,1.00 Applied Research Project I (project partner go-climate (How to act more sustainable) and ALDI Suisse (Sustainability communication)
  • 9,055,1.00 Applied Research Project III (project partner Lindt & Sprüngli (Which chocolate do tourists wish for?) and Swisscom (Metaverse and product innovation in e-Gaming)

Spring Semester 23

  • Technological Trends and AI in Tourism (University of Bolzano)
  • 8,051,1.00 Marketing Management
  • 8,054,3.00 Anwendungsprojekt II
  • 8,054,3.00 Anwendungsprojekt II 

Fall Semester 22:

  • 3,304,1.00 - Vergleichende Politikwissenschaft
  • 3,305,1.00 - Comparative Politics

Fall Semester 20/21/22:

  • 7,054,1.00 - Anwendungsprojekte  / 7,055,1.00 - Applied Research Projects

Spring Semester 21/22/23:

  • 8,054,3.00 Anwendungsprojekt II  / 8,055,3.00 Applied Research Project II    
  • Guest-Lecturer: 4,662,1.00 Kulturen/Cultures: Kultur - Konstruktionen und Repräsentation von Kultur im Tourismus  

Fall Semester 21/22/23:

  • 7,054,1.00 - Anwendungsprojekte I / 7,055,1.00 - Applied Research Projects I
  • 9,054,1.00 - Anwendungsprojekte III / 9,055,1.00 - Applied Research Projects III
Projects

- Heuristics in culture sites (cooperation project with Iran-Switzerland)

- Digitalisation in Tourism (SECO)

- Brain Gain/Drain & TourTech (AWT)

Affiliations

- AMA

- AMS

- DGT

- Member of the University Senate 21 / 22 / 23

- Club Alpbach Südtirol Alto Adige - CASA (European Forum Alpbach)

- Südstern

- Politika

- Member of the Academic Jury of the Global Essay Competition of the St. Gallen Symposium

- GreenTech Alliance Advisor

- American Marketing Association (AMA)

Awards
  • Alfred Gerardi Memorial Award 2024
  • DGT-ITB Research Award 2024
  • AMA Sales SIG Dissertation Award 2024 (Runner-up) 
  • ICIEMC 2024 Special Distinction Award in Consumer Behaviour & Tourism
  • AIEST Best Contribution Award 2024 – Runner-up* und den AIEST Peter Keller Award 2024 – Runner-up
  • EPP Postgraduate Grant 2023 with a research stay at the European University Institute (IT)
  • AMA DocSIG Grant 2023
  • PHD Scholarship der Hanns-Seidel-Stiftung
  • PHD AIEST-AWARD 2021 (1st-runner-up)
  • EUREGIO-Youth Researcher Award-Finalist 2021 & 2020
  • Entrepreneurial Talent 2020 - Awarded by the Dr. Werner Jackstädt Foundation & Chair of Entrepreneurship for the idea of Crowdy
  • VersusVirus 2020 Awardee - Initator of the Crowdy-Project (awarded funds)
  • Scholar of the German Symposium 2020 of the LSE German Society
  • Wings of Excellence-Award - "Leader of Tomorrow" of the St. Gallen Symposium 2019
  • Award for brilliant academic achievements of the country South Tyrol 2015
  • Award for brilliant academic achievements of the country South Tyrol 2014
  • High Potential Award 2015 (Awarded from "Profil" to be one of the best graduates of Austrian Universities)
  • High Potential Award 2014 (Awarded from "Profil" to be one of the best graduates of Austrian Universities)  
  • Research Grant for the diploma thesis with the emphasis of Strategic University Management - Quality Management 2014
  • Award for outstanding academic achievements (for International Business & Economics) 2013 - Awarded from University of Innsbruck
  • Award for brilliant academic achievements of the country South Tyrol 2011
  • Award for outstanding academic achievements (for Business & Economics) 2011 - Awarded from University of Innsbruck
  • Award for outstanding academic achievements (for Political Science) 2011 - Awarded from University of Innsbruck
  • European Forum Alpbach scholarship 2009 / 2011 / 2014 / 2020
  • European Forum Alpbach scholarship 2015 - Awarded from PwC Austria  
     
Talks

05.12.2023 - Panelist of the session “Climate Diplomacy – Young Leaders take the floor” at the climate conference COP28 (Dubai)

21.11.2023 - Panelist at the Panel “Hospitality Cashflow” of the PaymentFestival (Vienna)

17.10.2023 - The future of Southtyrol and the European Union (Sand in Taufers – Südtirol)

06.05.2022 - “Equitable Opportunities: Co-Create a New Generational Contract” at the St. Gallen Symposium (SQUARE)

07.12.2021 - “BrainDrain & TourTech” in Chur - (Simposium of the Tourism Council of the canton of Grisons) 

30.09.2020 - Moderator of the panel "The current State of the Union - On the way to an EU 2.0?" (https://2020.alpbach.org/events/170) and Organiser of the EU 2.0 Quo Vadis-Hackathon (Organised in cooperation with European Forum Alpbach 2020 & CASA. Supported by Mercator Foundation and Mercator Foundation Switzerland)

16.04.2020 - “Impact of Covid19 on companies” (Organised from the Südstern-Network) 

23.09.2018 - ESU Regional Conference Bozen (EPP Group): Approaches to reducing disenchantment with politics and increasing voter turnout

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