Sven Reinecke

Sven Reinecke

Sven Reinecke

Prof. Dr.

Associate Professor of Management with special focus on Marketing

Büro 2-356
Dufourstrasse 40a
9000 St. Gallen
Fields of research

Strategic Marketing Management

Marketing Performance Measurement

Management decision behavior

Further fields of research

Customer Retention/ CRM

Brand- and Communication-Controlling

Market Research

Market-oriented Health Care Management

Price Management

Country of Origin Research (Swissness)

Editorial Board

Marketing Review St. Gallen