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Matthias Eggenschwiler

Matthias Eggenschwiler

Matthias Eggenschwiler

Dr.

Research Associate / Postdoc

IRM-HSG
Büro 2-211
Dufourstrasse 40a
9000 St. Gallen
Fields of research

Retail Marketing

Retail Management

Consumer Behavior

Awards

2023 “Impact Award” of the Swiss Academy of Marketing Science for the presented work of “Emotionalizing the Point of Sale: Evidence from A Quasi-Experimental Field Study”

2023 AMA-Sheth Foundation Doctoral Consortium Fellow

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