Master of Business Administration (Universität Wuppertal, Universidade Tecnica de Lisboa, Universidade Nova de Lisboa)
Professional Career
Associate Professor, KEDGE Business School
Visiting Professor, St. Gallen Institute of Management in Asia
Assistant Professor, University of St. Gallen
Project Leader, University of St. Gallen
Visiting Researcher, Cardiff University
Research Assistant / PhD-Student, University of St Gallen
International Marketing and Sales, Katjes Fassin GmbH
Trainee and Consultant, BECK UND CONSORTEN
Teaching Activities
Digitalization and Customer Centricity (SIM-Master)
Marktorientierte Unternehmensführung (Master in Unternehmensführung, German)
Strategische Herausforderungen im Marketing (Master in Unternehmensführung, German)
Applied Research Projects (Marketing Master)
Marketing (Bachelor)
Executive Education (various topics)
Affiliations
Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB)
American Marketing Association (AMA)
Academy of Management (AoM)
European Marketing Academy (EMAC)
Strategic Management Society (SMS)
Awards
Rigour & Relevance Research Award 2016, Swiss Academy of Marketing Science
GFF Research Grant (University of St. Gallen): "Customer Relationship Management in Social Media"
Best Paper Award at the International Network of Business and Management Journals (INBAM), Track "Journal of Managerial Psychology"
Co-Track Chair "Marketing Strategy and Management", 2014 Global Marketing Conference (Global Alliance of Marketing & Management Associations)
Co-Track Chair "Marketing Strategy and Marketing Management", 2013 AMA Summer Marketing Educators’ Conference (American Marketing Association)
SRF Research Grant (Strategic Management Society)
GFF Research Grant (University of St. Gallen): "Identifying Strategy Process Pitfalls: A multi-level, multi-source, longitudinal Study of Customer-Centricity Implementation"