Meet the CFO #8 with Lorenz Bärlocher | IWC

A high-quality mechanical watch, preferably made in Switzerland, is considered a timeless luxury accessory that has so far been able to hold its own even against the new segment of smartwatches. Political conflicts such as in Hong Kong or the crisis in tourism due to COVID-19 are having a stronger impact on sales. Lorenz Bärlocher, CFO of IWC Schaffhausen, tells us how the company is reacting to the new conditions. Online shopping also in the luxury sector? Virtual "try-ons" as a trigger for a purchase decision? And how are production processes ensured when distance is to be kept but a home office is not possible? Dive with us into the season finale and see luxury from a new perspective!