Research - 30.09.2014 - 00:00 

The Internet of Things

The Internet of Things merges the physical world and the digital world and thus provides new models of business innovation. A new video in the “Little Green Bags” series shows how companies, entrepreneurs, and customers are supposed to respond to these changes.


1 October 2014. Even though digitalisation has radically changed the way we do business, the physical and the digital world are still separated from each other. This is, however, about to change with the Internet of Things. The Internet of Things stands for the vision that the physical world of atoms and the digital world of bits merge together.

So far, humans have been the only connection between these two worlds. Soon, however, also sneakers, bicycles, warehouses, supermarket shelves, radiators and hotel kitchens will be connected to the Internet and to each other. A major challenge will be to protect these systems from unauthorised access and to ensure data privacy.

The authors of the spoken text, Elgar Fleisch (Professor of Technology Management at the University of St.Gallen and Professor of Information Management at the ETH Zürich) and Markus Weinberger (Director at the Bosch IoT Lab@HSG) explain in the video, how the Internet of Things affects business model innovation – and how companies, entrepreneurs, and customers are supposed to respond.

Digital titbit

The HSG’s “Little Green Bags” invites viewers to find out more about the University’s fields of knowledge. The issues of digital life, energy turnaround, sustainability, innovation and entrepreneurship provide topics for discussions in society, trade and industry, and politics. They are therefore also an important component of research and teaching at the HSG.

The animated short films demonstrate what corporate responsibility, entrepreneurship, innovation, social media and the energy turnaround are all about. Tying in with the academic seminars accompanied by a snack, the so-called “brown bag lunches”, the “Little Green Bags” video series provides morsels of knowledge.

The series was launched by the Institute for Business Ethics with the film about corporate social responsibility, “What is CSR?” The Institute of Technology Management illustrated the principle of effectuation and the ten myths of entrepreneurship. The fourth part explained how innovations occur. In the fifth video, “Digital Good Life”, Miriam Meckel showed how we can combine the digital and analogue worlds without any techno stress. The seventh film explained, how real marketing leads to sales.

The films are produced in cooperation with the Zurich animation studio Zense and film director Andri Hinnen, himself a graduate of the University of St.Gallen. The Academic Director of the animation film series is Prof. Dr. Thomas Beschorner, Director of the Institute for Business Ethics at the HSG.

Picture: Zense

Discover our special topics