Little Green Bags Series — Real Marketing: Stop Advertising and Start Selling
Real Marketing Little Green Bags Series
World Cup 2014 — HSG experts will cover the event and its implications for Brazil
FIFA World Cup 2014
Art interview — The artist Gerhard Richter about his painting "St.Gallen"
Gerhard Richter St.Gallen
New HSG President's board elected — They will take office on 1 February 2015
President's Board 2015-2017
The HSG: a portrait — The new issue of the brochure "Facts and figures" has appeared
HSG facts and figures 2014
Crimea Crisis 2014 — Experts provide background information on the conflict between Ukraine and Russia
Crimea crisis 2014
Watch the HSG Film — Love, Loss, and Other Lessons Learned
HSG Film
Financial Times Ranking — HSG among the top ten European Business Schools for the second year in a row
A student reads the "Financial Times"
Global, practice-oriented, interlinked — Vision and general principles of the University of St.Gallen (HSG)
Main Building of the HSG
Alexandria Research Platform — Open access to more than 28'000 research results
Research at the HSG
Taking responsibility — Students initiatives as part of the curriculum
Student Engagement at the HSG
Entrepreneurs of tomorrow — The University of St.Gallen (HSG) encourages Start-ups
Entrepreneurs at the University of St.Gallen (HSG)
Sustainable management — Teaching Sustainable Business for the world
Sustainable Business education
Art at the HSG — Felice Varini, Savanna Barrett and Sameer Tawde in a video interview
art interviews


Studying at the HSG

Bachelor's, Master's and Ph.D. degrees at the highest international level.

Lifelong learning

Profit from the widest range of Masters, Executive and MBA education opportunities in the German-speaking area.

Public services

Come and find out all about us. As part of our activities for external visitors, you can experience our professors and lecturers live.


World Cup Final: Who sees red?

An attractive group stage in which seven Latin American teams proved successful, was followed by the all-or-nothing atmosphere. To get into the mood for the World Cup Final, Yvette Sánchez, Professor of Spanish Language and Literature, comments on Latin America's football culture.

"Stop advertising and start selling"

Sensory overload, exchangeable products and an unprecedented diversity of brands and channels – the world of marketing has become complicated. A new video in the “Little Green Bags” series shows how real marketing leads to sales.

Prof. Dr. Wolfgang Jenewein on the World Cup in Brazil, the possible advantages of the home team and the various demands made on coaches and national teams. A video interview on the occasion of the 2014 World Cup (in German).

Social Media


1 day ago HSGUniStGallen

We are looking forward to the World Cup finale on Sunday. How about passing the time reading our #WorldCup special with insights on football and Brazil?

Vertreiben Sie sich die Zeit bis zum WM-Finale doch mit Hintergrundberichten aus unserem WM-Schwerpunkt:

2 days ago HSGUniStGallen

Stop advertising and start selling: the 6th video in our “Little Green Bags” series shows how real marketing leads to sales. Enjoy!

Verkaufen statt Schaulaufen: Das 6. Video unserer Videoreihe «Little Green Bags» zeigt, wie reales Marketing Kunden zum Kauf führt. Viel Spass beim Anschauen! Institut für Marketing, Universität St.Gallen (HSG)


1 day ago HSGStGallen

We are looking forward to the #WorldCup finale. How about passing the time w/ stunning insights on football & Brazi?

1 day ago HSGStGallen

RT @HSGProfessional: Im neusten Beitrag unseres Themenschwerpunkts #WM2014 beleuchtet #HSG-Prof Sánchez die Fussballkultur Lateinamerikas h…

1 day ago HSGStGallen

@TilmannGabriel Gerne doch :)

HSG Focus

HSG Focus Emerging Markets

HSG Focus,the digital magazine of the University of St.Gallen, is published quarterly as an app for tablet computers and smart phones. Topic of the current issue: "Emerging Markets".