Media industry: a digital upheaval On 21 October, a six-part lecture series on "The Eastern Swiss media landscape – digitalised" will start as part of the HSG’s public programme. 14 October 2013. The media industry has been shaken by a digital upheaval for years in all areas from production to distribution to actual use. The complex interaction of the communication channels in the local and global field of tension and the information explosion resulting from this have confronted both providers and consumers with new challenges, such as the questions about regulation and the preservation of privacy. "It all depends on the content" According to Philipp Landmark, Editor and Member of the Executive Board of the St.Galler Tagblatt, it all depends on the content, regardless of how it is conveyed. He will give the first lecture on 21 October. A week later, on 28 October, Urs Ellenberger, Managing Editor of 20 Minuten St.Gallen, will talk about media convergence in practice. For David Sieber, Editor of the Südostschweiz daily newspaper, journalism remains journalism, regardless of whether it is analogue or digital. He will speak on 4 November. "Local rag?" On 11 November Daniel Sager, Programme Manager of TVO AG, will present "TVO – successful regional television in a new format". Sabine Schmid, Managing Editor of the Toggenburger Nachrichten and Editor of the Toggenburger Tagblatt, will ask the lapidary question, "Local rag?" on 18 November and explain how a local newspaper oscillates between a small local environment and the big digital world. The last lecture evening will be that of Thomas Weingart, Managing Editor of the SRF Regionaljournal Ostschweiz programme. On 25 November, he will answer the question as to whether SRF is consistently convergent and talk about the editorial team. The lectures will take place at the University of St.Gallen and will start on Mondays at 8.15 p.m. in Room 01-013.