Best of Eastern Switzerland Former Miss Switzerland and present-day HSG student Amanda Ammann and TV host Beat Antenenwill present Eastern Switzerland as a residential, educational and economic region in a new show from 2011. 29 March 2011. The premieres took place from 22-25 March 2011 in Lucerne and Zurich. Subsequently, in 2012-2014, the road show will tour Germany, in particular. The University of St.Gallen has been one of the partners of the show for four years. “Eastern Switzerland – the best of” The new promotional tour “Die OSTSCHWEIZ – the best of” is a cooperative venture between various congress, tourism and education partners which under the aegis of the Office of Economic Affairs of the Canton of St.Gallen together showcase highlights for congress, seminar and holiday tourism. The initiators are the Office of Economic Affairs of the Canton of St.Gallen, St.Gallen Bodensee Tourism, Congress Events St.Gallen and Seminarland Thurgau. Furthermajor partners have for years included the University of St.Gallen, which also contributes to the content of the events. Events at home and abroad Events both at home and abroad target a select public from trade and industry, politics and the media with a new show, interesting specialist discussions, local gastronomic highlights and information stands about the regions of St.Gallen, Thurgau and Appenzellerland. In addition, all the events involve members of the cantonal governments of St.Gallen and Thurgau, as well as prominent interview partners such as HSG President Thomas Bieger, the St.Gallen Mayor and member of the HSG’s Board of Governors,Thomas Scheitlin, or HSG alumnus and Raiffeisen CEO Pierin Vincenz.