Competition for young employees On 29 October 2010,the former German President, Prof. Dr. Roman Herzog, spoke at the HSG about the opportunities and challenges of demographic change. 29 October 2010. DocNet, the HSG’s association for doctoral students and graduates who are writing a postdoctoral thesis to qualify as a professor,has again invited outstanding speakers to the congress this year. Keynote speakers included representatives from academia and trade and industry, as well as a member of the Club of Rome. Highlights of the congress included innovation and marketing (“Senior customers as a new target group”) and the human resources perspective (“Dealing with older members of staff” and “Age diversity at the workplace”). New challenges Besides the growing pressure on social-security and pension systems, enterprises are also facing numerous changes. Thus companies in the German-speaking area are increasingly struggling with a lack of highly qualified young employees (the “war for talents”). However, demographic change also presents enterprises with opportunities, such as rising sales opportunities through well-funded senior customer groups (the “silver market”). Publication accompanying the Symposium Speakers’ contributions, as well as a great deal of background information, will be published in a book accompanying the Symposium. The bookFrom Grey to Silver − Managing the Demographic Change Successfullywill be presented during the Symposium and will then be available from bookshops.Consequences of a “screwed-up” age structure In his preface to the publication, Roman Herzog warns against the incisive consequences of the “screwed-up age structure”. It is to be feared that a “democracy of pensioners” will emerge and that younger people will be placed at a permanent disadvantage. Nonetheless, demographic change also offers economic perspectives, as the strongly growing segment of the “silver market” demonstrates in Japan. In any case, the prospect of a healthy, long life as such is already a “silver lining in the clouds”, which must be appreciated, Roman Herzog underlines in the publication.