Map for the economy

19 November 2010. The book is aimed at pupils at Secondary Level II and in tertiary education. The chapters of the textbook have a well-defined structure and proceed along the same pattern: central questions and key terms prepare readers for a chapter, which is then graphically and linguistically anchored in the St.Gallen Management Model. This is followed by the theory, which is explained with the help of diagrams and examples.

Learning with colour codes
Colour coding helps readers to find their way around the book and the model. Definitions, bibliographical references and references to other chapters and to tasks can be found in the margin. This makes for the best possible readability. The references to other chapters and elements of the model reveal links and interactions within business administration and help readers to understand the company as a complex social system.

Understanding a bakery and a large-scale group
The textbook comes alive through the (partially fictitious) practical examples: readers learn how a bakery must cost the production of wholemeal bread, what the strategies were that made low-cost airlines a huge success and what distribution policy turned Tupperware into a money-spinner. Readers also learn what is required to set up a service company and how innovations safeguard a chocolate manufacturer’s market position in the long term. The St.Gallen Management Model helps readers to acquire a holistic view of management.