Riedener and Hildebrand honoured The Swiss Academy of Marketing Science has awarded its prizes for the second time. The honour went to Emmi CEO Urs Riedener and to Dr. Christian Hildebrand of the Center for Customer Insight (FCI-HSG). 26 June 2015. Under the chairmanship of Professor Torsten Tomczak, Director of the Center for Customer Insight at the University of St.Gallen (FCI-HSG), Harley Krohmer, Director of the Institute of Marketing and Corporate Management at the University of Berne, and Felicitas Morhart, Professor at the University of Lausanne, the Swiss Academy of Marketing Science awarded its prizes in Zurich’s Dolder Grand Hotel on 18 June 2015: the Swiss Academy of Marketing Science Award for a marketing practitioner’s special services to university teaching and research, and the Rigour & Relevance Research Award for an outstanding contribution to research that is accorded top-level recognition in practice. The two award winners were chosen by experts from academia and practice. Marketing practitioner and university teacher Urs Riedener received the 2015 Swiss Academy of Marketing Science Award for his exemplary support of academic marketing teaching and research at Swiss universities and for his involvement in spreading the idea of marketing in the public domain. He was congratulated specially by the previous year’s winner, Dr. Dominique von Matt. After his studies at the University of St.Gallen, Riedener occupied various marketing and executive positions in notable companies such as Kraft Jacobs Suchard, Lindt & Sprüngli and Migros. Today, he is CEO of Emmi, Switzerland’s biggest milk processing firm. Besides his executive function, the prizewinner frequently passes on his knowledge, experience and enthusiasm for marketing and also enjoys appearing as a guest lecturer and speaker at Swiss universities. In addition, he participates in various research projects. Research with practical relevance In order to correct the impression that excellent academic marketing research does not deal sufficiently with current and relevant problems of marketing practice, a jury of ten members – among them Thomas Amstutz, CEO of Feldschlösschen, Nadine Borter, CEO of Contexta AG, Dr. Kjell Gruner, Vice-President Marketing of Porsche AG, and Emanuel Probst, CEO of JURA ‒ assessed scientific papers according to their practical relevance. The article entitled “Product Customization via Starting Solutions”, which was published in the reputable academic Journal of Marketing Research in 2014, earned Dr. Christian Hildebrand the Rigour & Relevance Research Award. The extreme athlete obtained his Doctor’s degree from the University of St.Gallen in 2012, where he also completed his habilitation thesis this year.