HSG and Helvetia Insurance establish joint Innovation Lab The University of St.Gallen and Helvetia Insurance are committed to the research of new business models and eco systems in the insurance sector. To support their activities in this area, they are setting up the Helvetia Innovation Lab. The Lab will be part of the Institute of Technology Management and will comprise one post-doctoral position and three positions for doctoral students. 15 May 2017. The University of St.Gallen and Helvetia Insurance are working together to develop the Helvetia Innovation Lab in order to research new business models and eco systems in the insurance sector. The Lab will be part of the Institute of Technology Management and will be headed up by Oliver Gassmann, Professor for Technology Management with a special focus on innovation management at the HSG. One post-doctoral student and three doctoral students will conduct research at the Lab. On the part of Helvetia Insurance, the Lab will be supported by the Digital Ventures department of the Corporate Development support function, thus ensuring the transfer of the research findings into practice. The Helvetia Innovation Lab will focus in particular on the environment for business model innovations. In today's networked world, such innovations can no longer be viewed in isolation. For example, customers increasingly require comprehensive solutions that are tailored to their needs. In most cases, it is not possible for an individual company to cover these customer needs. Instead, companies are reliant on partners in order to cater to all requirements within complex and multi-faceted customer journeys. "The development of new business models and eco systems is part of our helvetia 20.20 strategy. This cooperation with the University of St.Gallen will contribute additional input and knowledge for our work", said a delighted Philipp Gmür, CEO of the Helvetia Group. Thomas Bieger, President of the University of St.Gallen, added: "We are very close to Helvetia, and not only in terms of geography. With the Innovation Lab, we want to take advantage of these close ties and apply a more scientific approach to the exploration of practical issues."