R&D marketing success On 22 September 2009, the Institute for Technology Management of the University of St.Gallen (ITEM-HSG) will present the results of an empirical study about the effects of innovation marketing. 15 September 2009. On 22 September 2009, the Institute for Technology Management of the University of St.Gallen (ITEM-HSG) will present the results of its latest research projects. Complementing classical innovation managementIn the empirical study, the HSG academics looked into the effects of innovation marketing, which is increasingly complementing classical innovation management. The study investigates the nexus between research and development reputation, its drivers and their effect on the attraction of resources like research partners, talents and funding. Presentation at the CTI conferenceThe results will be presented on 22 September 2009 at the CTI conference on “Innovation Success through R&D Reputation” in the IBM Industry Solutions Lab in Rüschlikon. The cooperation partners of the study are the ITEM-HSG’s innovation and intellectual-property spin-off, BGW AG, as well as IBM Research GmbH. Admission will be free.